WestJet Advances Its Digital Transformation With Next-Generation Onboard Commerce Platform

Putting WestJetters first and guests at the center, WestJet partners with MOST to bring simplicity, reliability, and a smarter retail experience to every flight.

CALGARY / DUBLIN — WestJet, one of Canada's largest airlines, has taken a significant step forward in its digital transformation journey with the deployment of a next-generation onboard commerce platform across its fleet. Partnering with MOST, the aviation retail technology company, WestJet has replaced its legacy buy on board infrastructure with a platform purpose-built to serve its inflight WestJetters, delight its guests, and drive operational simplicity across its buy on board operation.

The new system delivered on Apple iPads and integrated into WestJet's operational infrastructure was adopted by cabin crew members rapidly and builds a strong foundation for future inflight retail innovations at WestJet.

PEOPLE FIRST — TECHNOLOGY IN SERVICE

For WestJet's Program Manager, Guest Experience, Sheryl Shibu, the decision to modernize onboard retail starts not with technology but with a question: does this make life better for our crew and our guests?

”WestJet was built on the belief that when you take care of your people, they take care of your guests. That philosophy remains at the heart of everything we do. What has evolved is the technology that empowers our teams to deliver on that promise every day. When WestJetters have the right tools at their fingertips, they can spend less time navigating systems and more time focusing on helping our guests feel welcome . MOST helps make that possible, giving our crew the confidence, context, and efficiency they need to provide exceptional service.”

Sheryl Shibu, Program Manager, Guest Experience

OPERATIONAL SIMPLICITY

The MOST deployment removes friction across the entire retail inflight experience. Faster, more reliable payment processing improves guest satisfaction, and manual reconciliation is replaced by real-time automated reporting. Most importantly, time previously spent on troubleshooting technology is now time returned to serving guests.

“From weather to supply chains, airlines already manage enormous complexity on a daily basis. . The technology our frontline teams rely on should reduce that complexity, not add to it.”
Alida McLean, Product Owner, Buy Onboard Tech

“From our first conversations with WestJet, it was clear this was not a technology replacement project. WestJet had a clear vision for where onboard commerce is heading and how technology should serve its people. Together, we have built a platform that meets today's requirements and creates a foundation for what comes next.”
Jan Blanchard, CEO, MOST

WHAT'S LIVE ACROSS THE FLEET

• iPad-based POS, intuitive, operational from flight one

• MOST's proprietary airline-grade payment gateway with highly performing deferred authorization

• WestJet branded MOST payment hardware with Tap to Pay onboard

• Integration with flight scheduling

• Fleet-wide live operational dashboards, full visibility across every route

EARLY RESULTS

MOST is already proving to be better suited and more reliable option for WestJet’s inflight retail operation. The airline has cut its revenue leakage by more than half by having a more efficient payment processing system. Deploying MOST has also reduced the number of clicks cabin crew members need to do by half for all transactions.

“The payment system has surpassed targets. But what I am most pleased with is how our crew have leaned into adopting this system. We were impressed to see that our WestJetters could seamlessly use the app, even without training.”
Sheryl Shibu, Program Manager, Guest Experience

ABOUT WESTJET

Taking to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations, WestJet is proudly celebrating its 30th birthday. Over the last three decades, WestJet has transformed Canada’s aviation landscape by pioneering low-cost travel in Canada, cutting airfares in half and increasing the flying population in Canada by more than 50 per cent. Following the 2025 integration of Sunwing, WestJet now has more than 14,000 WestJetters to support nearly 200 aircraft and connect guests to more than 100 destinations across the Americas, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, WestJet Vacations, Vacances WestJet Quebec and Sunwing Vacations, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians. For more information, visit westjet.com.

ABOUT MOST

MOST is a leading provider of airline commerce technology, delivering an integrated platform that combines onboard retail software, payment processing, hardware, and operational management tools. The platform powers airline retail operations across North America, Europe, and Latin America, helping airlines improve guest experience, increase ancillary revenue, and simplify onboard operations. most.io

MEDIA CONTACTS

MOST: press@most.io | most.io

WestJet: media@westjet.com | westjet.com/media